Boing's Mission:

To actively promote and support the philosophy that good play helps build good minds.

We carry out our mission through:

• quality products created by key manufacturers who understand the value of play in a child’s development;
• customer service by trained, knowledgeable staff that focuses on the needs of the individual;
• a store environment that is safe and clean and accommodates our customers’ needs.

Who we are:

• We’re an important resource for families, educators and friends of children.
• We’re providers of products that support a child’s healthy growth and development as well as a child’s energy and sense of fun.
• We’re knowledgeable about our products’ age appropriateness, skills development and contribution to growthful play.
• We’re part of a larger specialty toy store industry and we work hard to stay abreast of the best this industry has to offer.
• We’re believers.  We believe that the future belongs to our children and that we have a responsibility to them and their future.
• We also believe there’s a kid that exists in all of us . . . no matter what age .  .  . we definitely support that, too.