Our Mission:


Promote good, healthy development through play

Boing! Toy Shop actively promotes the philosophy that good play helps build good minds. Play is FUN, but that's not all. It helps children learn to connect with and understand the world around them, and can be invaluable in developing creativity, logical thinking, and social skills. We support this by selecting high quality products that contribute to meaningful play, created by manufacturers who understand the value of play in a child’s development. 


Commitment to Community

At Boing!, we endeavor to be a valuable resource to the local community in Jamaica Plain, both by providing a fun and safe store for individuals and families and by donating 10% of our overall profits annually to local non-profits (you can see a list of schools and organizations we have worked with on our Giving Back page). We coordinate with other locally owned businesses and non-profit organizations to create fun experiences for kids and families in Jamaica Plain and the surrounding neighborhoods. 


Provide the best toy shopping experience

We also aim to provide an exceptional shopping experience for you through top-notch customer service and a clean, safe, welcoming environment. Our staff members understand the features and benefits of the products we carry, and are always here to work with you to find the perfect gift for every need.


Celebrate the value of play for everyone

We believe that the future belongs to our children and that we have a responsibility to them. We believe that play can be valuable at every age, whether you are a toddler or an adult, and with our widely appealing selection, we have a little something for everyone to connect to the child within. 


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Boing! Staff