Boing's Mission:

To actively promote and support the philosophy that good play helps build good minds.

    We carry out our mission through:

• quality products created by key manufacturers who understand the value of play in a child’s development;
• customer service by trained, knowledgeable staff that focuses on the needs of the individual;
• a store environment that is safe and clean and accommodates our customers’ needs.

    Who we are:

• We’re an important resource for families, educators, and friends of children.
• We’re providers of unique gifts and toys that support a child’s healthy development as well as their sense of fun.
• We’re knowledgeable about our products’ age appropriateness, skill development, and contribution to growthful play.
• We’re part of a larger specialty toy store industry and we work hard to stay abreast of the best this industry has to offer.
• We’re believers.  We believe that the future belongs to our children and that we have a responsibility to them.
• We believe there’s a kid that exists in all of us, no matter what age. We definitely support that, too, and encourage play throughout life.